DIRECT RESPONSE TELEVISION
Tell It Like It Is
Okay, we’re guilty. We make DRTV clients rich by writing about the “unspeakable.” Pimples, fat, wrinkles, financial troubles….Things that need compassion. Things helped by great products.
We also do pretty well with the “speakable.” Selling skincare, fitness programs, cookery, software, gadgets, wrenches…You name it.
Our job is to help people get what they want: Health. Beauty. Love. Wealth. Fun…Stuff. And brands get what they need: Smart strategies. Billions of dollars in revenue. And viral word of mouth.
We make it exciting to buy now, as well as irresistible to buy later. At retail, on the web, and through continuity programs.
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It’s imperative that a DRTV spot or infomercial drives incredible sales. We also demand that it builds your brand and earns your product a lasting place in people’s lives. Take a quick look at the tools we put to work and the results our clients achieve:
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- Branding Platforms
- Product Names and Taglines
- Brand Audits and Integration
- Strategic Consulting
- Concepts and Treatments
- Short-Form and Infomercial Scripts
- Spokesperson Development
- Integrated Websites and Ads
- Drive instant sales from TV
- Drive more sales at retail & online
- Earn trust and long-term customers
- Run branded ads at DRTV rates
Don’t worry. We won’t put that overused line in your script. But we will offer you services for integrating your DRTV campaign with your other brand marketing efforts. We can also coach your brand spokespersons and provide scripts for them, written in their natural speaking voice.
Olivia Newton-John
Richard Simmons
Betty White
Kermit the Frog
Debbie Allen
Ted King
Victoria Principal
Sugar Ray Leonard
Judith Light
Joe Montana
