Television

INTUIT QUICKBOOKS
TV Spots

PROACTIV
TV Scriptwriting & Brand Consulting

KOBALT TOOLS – FROM LOWE’S
TV Spots

GLAD FORCEFLEX TRASH BAGS
TV Launch — Creative Direction & Scriptwriting

RICHARD SIMMONS
Product Names, Branding & TV Scripts

SLAM MAN
Launch — Product Name, Branding & TV Script

MATRIX DIRECT
Scriptwriting for 60, :30, and Paired :10 Spots

PRINCIPAL SECRET
Brand Foundation & Scriptwriting

LIV KIT
Launch — Brand Consulting & TV Script

Click images above to check out our work

DIRECT RESPONSE TELEVISION

Tell It Like It Is

Okay, we’re guilty. We make DRTV clients rich by writing about the “unspeakable.” Pimples, fat, wrinkles, financial troubles….Things that need compassion. Things helped by great products.

We also do pretty well with the “speakable.” Selling skincare, fitness programs, cookery, software, gadgets, wrenches…You name it.

Our job is to help people get what they want: Health. Beauty. Love. Wealth. Fun…Stuff. And brands get what they need: Smart strategies. Billions of dollars in revenue. And viral word of mouth.

We make it exciting to buy now, as well as irresistible to buy later. At retail, on the web, and through continuity programs.




Drive Sales — And Grow Your Brand

It’s imperative that a DRTV spot or infomercial drives incredible sales. We also demand that it builds your brand and earns your product a lasting place in people’s lives. Take a quick look at the tools we put to work and the results our clients achieve:



    • Branding Platforms
    • Product Names and Taglines
    • Brand Audits and Integration
    • Strategic Consulting

    • Concepts and Treatments
    • Short-Form and Infomercial Scripts
    • Spokesperson Development
    • Integrated Websites and Ads

    • Drive instant sales from TV
    • Drive more sales at retail & online
    • Earn trust and long-term customers
    • Run branded ads at DRTV rates


    “But Wait, There’s More!”

    Don’t worry. We won’t put that overused line in your script. But we will offer you services for integrating your DRTV campaign with your other brand marketing efforts. We can also coach your brand spokespersons and provide scripts for them, written in their natural speaking voice.

    Olivia Newton-John

    Richard Simmons

    Betty White

    Kermit the Frog

    Debbie Allen

    Ted King

    Victoria Principal

    Sugar Ray Leonard

    Judith Light

    Joe Montana

    Celebrity Scripting Experience



    Copyright & Notice

    © 2012 Brandese. The entire content of this site is solely for educational purposes. All trademarks, logos, photos, and web, print, video and TV sample content presented herein are the property of their respective owners.